Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories From Korea

From the Journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions.

Hanbok Guides

Korean Wedding Hanbok in California: A Bay Area Family Guide

The Bay Area Korean wedding format Most Korean weddings in San Francisco, San Jose, Oakland, and across the Bay Area follow a…

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Hanbok Guides

The Norigae: A Guide to Korea's Hand-Knotted Ornament

What a norigae is A norigae (노리개) is a small hand-knotted ornament tied at the goreum (the front tie of a hanbok jeogori). It has…

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Hanbok Guides

Cheollik 101: Korea's Most Versatile Modern Hanbok Dress

What a cheollik is A cheollik (철릭) is a one-piece hanbok dress. The top half reads as a jeogori (the traditional jacket); the…

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Hanbok Guides

Hanbok for Hwangap: What to Wear to a Korean 60th Birthday

What hwangap is Hwangap (환갑) is the Korean celebration of a person's 60th birthday. The Korean zodiac and ten heavenly stems form…

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Hanbok Guides

Korean Pants Hanbok (Baji): The Quiet Modern Cut

What baji are Baji (바지) are the traditional pants worn under a jeogori or durumagi in men's hanbok. Wide through the thigh…

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Hanbok Guides

Caring for Your Hanbok: Silk, Linen, and Modern Blends

Why hanbok care matters A well-cared-for hanbok lasts decades. A poorly-cared-for hanbok lasts one wedding. The difference is not…

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Behind the Scenes

What Makes a Hanbok Heirloom-Quality: Our Vendor Standards

The question of quality We get asked, often, how to tell whether a hanbok is well-made. The honest answer is that most customers…

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Behind the Scenes

Behind the Scenes: A Hanbok Fitting in San Mateo

The first time most people walk into our San Mateo studio, the assumption is that a hanbok fitting will feel like a tailor…

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Recipes

A Korean Mother's Cookbook: Youngsook's Recipes

If I ever wrote a cookbook, it would not look like a cookbook. It would not have grams or milliliters or photographs styled to…

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Korean-American Life

Korean Reverse Migration: Why 2nd Gen Are Moving to Seoul

Reverse migration used to be the rare exception in Korean American families. The arrow ran the other way for fifty years: from…

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Korean Culture

Chuseok in the Diaspora: How Our Family Adapts It

Chuseok is the Korean autumn harvest festival, the closest cultural cousin to American Thanksgiving. Three days of family, food…

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Hanbok Guides

Doljanchi Hanbok: A Mother's Guide for 2026

Doljanchi is your child's first birthday, the one Korean families have been throwing for centuries to mark a baby surviving the…

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Korean Culture

The Generation Gap in Korean Diaspora Families

The generation gap in Korean diaspora families is older than any of us. It is also more textured than the standard "first…

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Hanbok Guides

Hanbok History: From Joseon Dynasty to 2026 Studio

Hanbok has been the everyday and ceremonial dress of Korea for roughly 1,600 years. The garment we now call hanbok stabilized in…

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Korean-American Life

Korean College Admissions Essays Without Cliché

Every year a few thousand Korean American high school seniors sit down to write the college essay about their heritage. A large…

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Korean Culture

What Korean American Means in 2026 (and Why It Shifts)

"Korean American" used to be a simple compound noun. Hyphen on, hyphen off, two words pointing at a single identity. In 2026 the…

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Recipes

Korean Pantry: 10 Items Every Diaspora Kitchen Needs

A Korean American kitchen needs ten things on the shelf and in the fridge to actually cook Korean food at home. Without them, you…

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Korean-American Life

Teaching Korean to Your Kids: What Worked for Us

Teaching Korean to diaspora kids is the slowest, most frustrating, most rewarding project a Korean American family takes on. The…

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Hanbok Guides

Wedding Hanbok: 5 Modern Variations That Work

Korean American weddings in 2026 are hybrid by default. Western ceremony for the vows, paebaek for the family ritual, sometimes a…

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Recipes

Youngsook's Soondubu Recipe (Mrs. Kim Approved)

Soondubu jjigae is the silken tofu stew that runs Korean home kitchens. The version you order in a Bay Area Korean restaurant is…

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Bay Area

Planning a Korean-Themed Event in the Bay Area: A Complete Guide

Decide what kind of event you are actually planning Korean-themed events range from a small family dol party (entirely Korean…

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Bay Area

Korean-American Identity in the Bay Area: Finding Your Balance

The mixed identity experience Korean-American in the Bay Area is its own specific identity. You are not Korean in Korea…

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Korean Culture

Gift Ideas for Korean-Americans: Meaningful Gifts That Honor Heritage

Korean-American gifting tends to fall into two camps: practical (cash in a white envelope) and meaningful (something that honors…

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